El Negocio 2

The HBO Latino landing for “El Negocio” was launched to promote the second installment of the popular TV series. Rich photography was used to connect visually with the visitor. A parallax effect was used to revealed images and content in a more fluid way. The single page landing uses a lineal and hierarchical structure to tell its story. Engaging video blocks and social integrations captured the visitor’s attention while prompting them to  consume the content.