El Negocio 2
Single-Page Promotional Landing
The HBO Latino landing for “El Negocio” was launched to promote the second installment of the popular TV series. Rich photography was used to connect visually with the visitor. A parallax effect was used to revealed images and content in a more fluid way. The single page landing uses a lineal and hierarchical structure to tell its story. Engaging video blocks and social integrations captured the visitor’s attention while prompting them to consume the content.